It’s no secret that I love food, but, for as much as I love food, I HATE grocery shopping. No matter how many times I go (pretty frequently, since I have the appetite of a starting linebacker), there’s always one item I can NEVER find. It’s like a horrible game of Where’s Waldo. I end up wandering around every aisle multiple times getting more and more frustrated until I finally give in and ask someone for help. And then, I always kick myself for not asking for help sooner. It’s basically a known fact that grocery store employees know EXACTLY where every item is, which always blows my mind. There are literally hundreds of items and they can tell you, right off the top of their head, that the Himalayan pink salt is in aisle 7, half way down, 2 shelves up, on the right, next to the ketchup.
The only exception to my grocery shopping hate campaign is Costco. If you’ve never been, you need to stop what you’re doing and go right now. (But seriously, who’s never been to a Costco?) It’s basically a huge sea of humanity. (A guaranteed great people watching opportunity.) And a one-stop shop for everything, in bulk, you could ever need. (Still working on finishing the toilet paper I bought over a year ago.) Their food is surprisingly delicious and on Saturdays it’s sample mania, which is basically the same thing as winning the lottery.
Now, if there’s one thing I love more than food, it’s free food. You can bet your bottom dollar that I don’t leave until every last sample has been tasted, at least once, and I usually loop around for seconds. (If I disappear for five minutes they forget what I look like, right?) And, their sales tactic works because I usually end up buying half the stuff I try. (If you haven’t had the Jalapeño Greek Yogurt Dip, you’re missing out.)
So, why is it 2016 and Costco is the only place to have figured it out? Seriously though, other stores are missing a huge opportunity here. You try something, you love it, you have to buy it…it’s not rocket science. Give me free samples and I maybe wouldn’t mind grocery shopping, I might even grow to love it.