SOCIAL AND DIGITAL CONTENT SPECIALIST - 160OVER90 (AN ENDEAVOR COMPANY)
PHILADELPHIA, PA (AUGUST 2017 - CURRENT)
Play an integral role in the execution and expansion of social media as a revenue-generating activity for clients in the paid and organic space.
Assist in developing social media strategies that include: auditing clients' existing social media presences, monitoring online competitor presences/perceptions, analyzing audiences, establishing success metrics, and recommending tailored channel plans.
Provide creative direction for designated social media outlets that include: creating content calendar frameworks, writing social and digital copy, shooting/sourcing assets, and executing content on client-owned channels for organic and paid content campaigns.
DIRECTOR OF MARKETING AND COMMUNICATIONS - WEST CHESTER UNIVERSITY
West Chester, PA (April 2016 - AUGUST 2017)
Held responsibility for the planning, development, implementation, and measurement of marketing, communication, and public relations activities, both external and internal, that enhanced the College of Business and Public Management's (CBPM) image.
Adept at using various forms of communication to create messages for mass consumption that supported consistent branding and identity direction of the college.
Developed, coordinated, and approved marketing and communication by providing creative input, generating graphic design, producing content, and managing social media.
BRAND AMBASSADOR - FIREFLY MUSIC FESTIVAL
Dover, DE (Spring 2016)
Supported marketing executives in their effort to increase the brand value of Firefly Music Festival, the East Coast’s premier music experience.
Helped manage concert and event promotion by empowering fans through the use of social media campaigns, unique content creation (including blogs and videos), Spotify playlist curation, ticket giveaways and contests, and meet-up opportunities.
FREELANCE DESIGNER - SNAPCHAT
Philadelphia, PA (Summer 2015)
Worked as a graphic designer to create a Snapchat geofilter that was specifically selected by the Snapchat team for the city of Philadelphia.
PUBLIC RELATIONS ASSISTANT - SUNSHINE SACHS
West Hollywood, CA (Summer 2014)
Worked alongside the publicists of one of Hollywood's top ten Public Relations firms, which spans entertainment, fashion, music, sports, corporations, and non-profits.
Provided special event support for red carpet movie premiers and charity events, built media lists using Cision, created and maintained excel database sheets, completed background research for current and prospective clients, created wrap and clip reports, and assisted with administrative duties.
INTERACTIVE PROMOTIONS CHAIR - UPB
Harrisonburg, VA (Spring 2014)
Worked with the University Program Board (UPB) Marketing and Multimedia teams as Interactive Promotions Chair to promote major concerts at James Madison University to a student body of 18,000.
Implemented interactive marketing strategies, utilized social media to market events, and led weekly brainstorming sessions within the Center Stage committee.
RADIO HOST ASSISTANT - 94WIP (CBS AFFILIATE)
Philadelphia, PA (Summer 2013)
Worked alongside the Morning Team broadcasters, producers, and engineers of Philadelphia's leading sports talk station as a sports radio host assistant.
Produced promos, created comedy bits, conducted street interviews, and wrote introductions to shows, all of which were aired on the radio in the nation's fourth largest media market.
Researched information related to the show, screened calls, and recorded prizewinner information.