ERIKA HINEMAN
 
 
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WORK

How did I get my start? Did a little radio, then went across the country and did some PR, only to come back again to do more design, marketing, content creation, and, of course, a whole lot of social media.

 
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marketing manager - the notary (marriott)

As part of Marriott’s Autograph Collection, which features upscale independent partner hotels, create and execute property-level marketing, communication, and PR efforts. Deliver an innovative guest experience through traditional, digital, and social media channels, as well as all food and beverage promotions with the goal of driving consumer preference, increasing market share, and building broader brand awareness. Liaise with regional eCommerce and marketing teams to verify all local, social, and digital marketing campaigns are effectively integrated with the sales efforts for the organization.

 
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SOCIAL & DIGITAL CONTENT STRATEGIST - 160OVER90 (wme | img endeavor)

Played an integral role in the execution and expansion of social media as a revenue-generating activity for clients. Provided strategic and creative direction for designated social media outlets that included: social audits, tailored channel plans, content calendar frameworks, social and digital copy, asset gathering/shooting, and content execution on client-owned channels for organic and paid content campaigns.

 
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DIRECTOR OF MARKETING & COMMUNICATIONS - WEST CHESTER UNIVERSITY

Held responsibility for the planning, development, implementation, and measurement of marketing, communication, and public relations activities, both external and internal, that enhanced the College of Business and Public Management's (CBPM) image.

 
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BRAND AMBASSADOR - FIREFLY MUSIC FESTIVAL

Supported marketing executives in their effort to increase brand value by managing concert and event promotion. Empowered fans through the use of social media campaigns, unique content creation (including blogs and videos), Spotify playlist curation, ticket giveaways and contests, and meet-up opportunities.

 
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FREELANCE DESIGNER - SNAPCHAT

Worked as a graphic designer to create a Snapchat geofilter that was specifically selected by the Snapchat team for the city of Philadelphia.

 
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PUBLIC RELATIONS ASSISTANT - SUNSHINE SACHS

Worked alongside the publicists of one of Hollywood's top ten Public Relations firms, which spans entertainment, fashion, music, sports, corporations, and non-profits.

Provided special event support for red carpet movie premiers and charity events, built media lists using Cision, created and maintained excel database sheets, completed background research for current and prospective clients, created wrap and clip reports, and assisted with administrative duties.

 
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INTERACTIVE PROMOTIONS CHAIR - JAMES MADISON UNIVERSITY

Worked with the University Program Board (UPB) Marketing and Multimedia teams to promote major concerts at James Madison University to a student body of 18,000.

Implemented interactive marketing strategies, utilized social media to market events, and led weekly brainstorming sessions within the Center Stage committee.

 
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radio host assistant - 94wip (cbs radio)

Worked alongside the Morning Team broadcasters, producers, and engineers of Philadelphia's leading sports talk station researching, producing promos, creating comedy bits, conducting street interviews, and writing show introductions, all of which were aired on the radio in the nation's fourth largest media market.

 
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